We’ve practiced, tasted, tweaked, and finally perfected every element of the Crappy Little Chuckwagon’s first menu! For your edification:
Our practice run for the entire menu will be this weekend. One of my very best friends has moved back after almost 2 years! We’re having a huge bash for her this Saturday, and I’m taking the opportunity to launch the entire menu along with the Kickstarter campaign. What we have to glean from this is not only a great big CLK food love fest with pictures to prove it, but food cost.
Bringing in more money than we spend is literally the bread and butter of a successful business. The upfront and fixed costs (such as the Chuckwagon itself, a grill, a fridge, the conversion to propane, mobile food business license, etc) are what we are budgeting to be covered by the Kickstarter campaign. After that, what comes in must surpass what goes out.
Beef brisket is a great example. In a grocery store, it will cost around $3 per pound while wholesale we can get it closer to $1.75. You still can’t look at it cut and dry, however. Two pounds of brisket after cooking becomes 1.5 pounds of brisket, so you have to calculate the cost per pound of post cooked product, and then mark it up to ensure there is an actual profit! Sounds fun, right?!
I much prefer the scientific method to the mathematical…and I know where there’s a party. 😉 SO! Each menu item, brisket and all, will be brought out this weekend and documented very closely. The labor time necessary, the cost of raw materials, the yield of those materials after cooking, and the number of servings produced by the finished product will all be calculated first hand.
Once rubber hits the road, there will be other elements to consider such as viable competition, supply and demand, and market factors which will affect pricing, but for all intents and purposes…by this time next week, I’ll be able to tell you what we’re charging! 😀
Being that a great many of my friends will all be in the same place exactly 3 days after my Kickstarter project begins, eating all of the Crappy Little Chuckwagon viddles…I’m just gonna make it official. May 1st marks the beginning of my Crappy Little Kickstarter campaign, but this Saturday will be the official launch party. 🙂 Watch the sky for fireworks!!